Catch that PR request before it slips through your fingers
You’ve done all the hard work, developed your strategy, planned your campaign, gathered all your information, identified your target audience, written your press release and distributed it. You come out of a meeting or leave an area with poor mobile reception and your phone bleeps to say you have voicemail. ...
It doesn’t matter if you don’t call back . . .
. . . if you don’t want to take advantage of publicity for your business. In my role as a newspaper writer I continue to wonder at how many businesses lose out on media coverage simply by not returning calls or responding to emails from journalists. If they’ve got more ...
We don’t want any publicity, thank you
If journalists get to know that you are prepared to comment, they are more likely to call you. Then your name and your business will appear in media articles regularly and raise awareness.
Offer comment
#SillySeasonPR #11 Offer comment Journalists and broadcasters are often looking for comment on issues. On one occasion I contacted three architects and managed to get a comment from one. Guess who was featured in the newspaper along with a photo for a few minutes’ work. How do I become a recognised authority on my subject? Issue press ...
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