relevant

What is there to talk about?

25 July 2016

#SillySeasonPR #5 What is there to talk about? We’ve looked at what we want to achieve and who we want to target, but what do we have to talk about? What is news? News is likely to be: new, different, changing, topical, useful, significant, interesting, exciting, entertaining plus a ...

Speak to journalists

29 October 2013

If you are unsure whether your press release is relevant or of interest, call a journalist you want to send it to and ask them. Some will appreciate being asked rather than being bombarded with irrelevant press releases. Some might not be helpful or appreciate your call as, just like any ...

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