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spoken

How sure must we be of facts?

If a customer asks for a written quotation, most businesses will honour it, even if they attach a time limit to it. If a customer places an order on the basis of that quotation, they’ll very likely get angry if they get charged more or lots of extras are added ...

PR tips

Making the right sounds

What's the best tone in which to write? It all depends on what you want to say, who you say it to and what you want to achieve.

Communicating | Copywriting

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