That’s what I said last time and the time before
Do you ever stop to think about what you’ve said or written? Or do you stop to think about what other people think about what you’ve said or written? Did they find it interesting or did their eyes glaze over? Most people use popular phrases or clichés and I know ...
How many words should I write for a press release?
As many as you need to tell the story and no more. A short, punchy press release can sometimes cover all its news in 200-300 words, while a story needing more detail could run to 500 words or so. What is important is that every word counts. If sentences ramble ...
Write clearly to avoid the reality gap
Sometimes we can spend too much time worrying about the latest Google update, smartphone or OS version and forget that effective communication – for that’s what all these tools are there to support – often needs to be clear and simple. This runs throughout our lives, as I found when ...
Why start at the end when producing long documents?
What’s the best time to manage production of a long document? All too frequently, reverse engineering is required when questions that should have been asked before writing started are asked just before the document is due to go to print. What style do we want? How can we manage content ...
Are they interested in what you’re interested in?
When you've got something you want to tell the rest of the world, it's easy to rattle on enthusiastically about what you find interesting, usually something of great value to your business. But how do you know if a journalist or editor will find it interesting too?
Zarywacz enters 15th year of business
I woke up this morning . . . so the song goes . . . and realised that we were entering our 15th year in business.
