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Month: October 2009

I don’t know

Somewhere there is an answer to every question we could ever think to ask. This is incredibly useful as I certainly don't know everything in this age of social media experts, specialists and gurus.

Communicating |

He’s so outrageous!

If a business doesn't promote its products and services to potential customers, it won't be a business for very long. Every business has to do it, from global brands to sole traders.

Marketing

Making the right sounds

What's the best tone in which to write? It all depends on what you want to say, who you say it to and what you want to achieve.

Communicating | Copywriting

Guaranteed sleep remedies

Some words and phrases are used so much in marketing, advertising and public relations that they have lost their original power.

Copywriting

Prove it!

t's good to be able to believe what we read and see, but experience teaches us not to trust everything. In the world of marketing, advertising and PR, colours can often appear brighter, flavours more tempting and experiences more exciting than in the real world or so it seems . . . until we make a reality check.

Marketing

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