Target relevant publications with your press release
Even before you start writing your press release, think who you want to read it and where you will send it. If you leave this until after you’ve written it, you could find that your press release is not suitable for the publication(s) you are targeting. Taking a scattergun approach ...
Speak to journalists
If you are unsure whether your press release is relevant or of interest, call a journalist you want to send it to and ask them. Some will appreciate being asked rather than being bombarded with irrelevant press releases. Some might not be helpful or appreciate your call as, just like any ...
Who is your audience?
Who do you want to hear your story? Is it one group of people or more, eg young people and pensioners? Different groups could be interested in different aspects for different reasons. They are likely to read different publications. If so, you will need to tailor press releases for each ...
Take a chance when you spot a PR opportunity
If you spot an opportunity for publicity or comment, take it. If it is a good opportunity for you to demonstrate your expertise or experience and you think about it for too long, the chance could disappear fast. And what if a competitor gets in quick while you’re thinking it over? ...
Tell a spellbinding story
Are you sitting comfortably? Then I’ll begin. Everyone enjoys a good story. Stories are the best way for businesses to get their messages across to customers. As a business journalist, I often get people calling me saying they’ve started a new business with no idea of what to say about ...
What’s the view like from over there?
Sometimes it can be tough to come up with new ideas for PR and marketing. You look around and see many people talking about the same things. It can reach the point where you don’t even click on articles to read them because you’ve seen three covering the same topic ...
