Print or digital?
Just like the myth of the paperless office, printed words and graphics still play a powerful part in marketing and communications.
Understanding the numbers game
We seem to be obsessed with numbers and targets, but what actual use are these? And do we really understand them?
Choosing communications providers
When you want a specific communications job done, it's best to select someone who either has existing expertise in that field or can demonstrate the capability to do that type of work.
Up-to-date details
Everything seems to change faster these days, although in reality fashion has always been fickle. Nevertheless, when you publish business information with technical details, prices, dates or statistics, these seem to need updating almost as soon as you look away.
Finding your focus
When you look at the extensive range of communications you could get involved in, it's easy to feel swamped by it all.
Realistic communication objectives
When we've got missions and goals, objectives and aims, how do we go about setting achievable targets? Many businesses want to increase customers and sales, but what is realistic?
