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Communicating

More words are not any easier to understand

There is a temptation, especially when an argument is a bit shaky and there is not sufficient evidence to back a point, to write more words in the hope that repeating it will convince the reader.

Communicating | Copywriting

Too much to handle?

The most important aspect of all marketing and communications is to do them regularly, even if only in small doses.

Communicating

Cut, cut and cut again

As services such as twitter prove, we can communicate effectively by using words sparingly. Re-read your text and cut what's not essential.

Communicating |

Does anyone know what you do?

Few job titles describe what a person does accurately. This isn't helpful when people ask what you do and want a one word answer.

Communicating | Public Relations

What can I say about my business?

When everyone else already seems to be saying everything that could possibly be said about business, there are times when the choice of going outside and enjoying the sunshine can appear preferable to thinking about something original to say about your own business.

Communicating | Marketing

What difference does a single letter make?

I'm surprised that people continue to argue about the need for correct spelling, grammar and punctuation. If you're in any doubt, try working as a proofreader.

Communicating | Proofreading

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