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Communicating

Measuring your communications success

So we've developed a communications plan and are putting it into practice by working towards long-term goals and taking short-term actions daily, but how do we know if anything's working?

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Communicating | Marketing

Moving your plan forward

If you've been doing everything we've discussed so far, your communications should be starting to work effectively for your business.

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Communicating

Writing those first words

Many people put off writing because it worries them. This is understandable if you don't feel you're a natural writer, but there really is nothing to worry about.

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Communicating | Copywriting |

Know why you’re communicating

Your business plan should remind you of your objectives. If you don't have a business plan, it's worth developing one before you start an ambitious communications programme so that you have definite, measurable aims.

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Communicating

Finding your voice

One of the biggest challenges when writing for business is in selecting the right tone of voice, both for you and your readers.

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Communicating | Copywriting

It’s not what you want to hear

When producing promotional material, it's best to consider what customers find exciting rather than what interests us.

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Communicating |

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email: hello@z2z.com