The question of rules in communication
Recently, I have read a lot about whether we should worry about how we communicate, especially when publishing material online. Does it matter if we don't use capitals when we should or we spell words incorrectly or mangle our grammar?
When the committee writes a document . . .
When the committee writes a document, the result is often a variety of inconsistent spellings, grammar and punctuation. The same phrase can be written three different ways on the same page, sometimes with capitals, sometimes without. Generally, it's a mess.
Pause . . . for thought
In our quest for continuous detailed instant information, so much simply gets lost. Often, we need to slow down . . . to pause . . . to take stock. What have we missed that could have been of value to us?
Is formal boring and is informal fun?
One of the first questions we ask when working with a new client is: what tone of voice do you require when we write for you?
Variety is the spice of life . . .
Variety is the spice of life . . . and it certainly keeps us on our toes.
The meaning of words: allow
One of the most important tasks for any copywriter is to choose the right word. Sometimes, words can have more than one meaning or can be interpreted differently by different people. Take the word ‘allow’. This is often used in business writing, eg The computer’s new features allow you to ...
