The remote revolution
The ability to develop effective relationships remotely is very beneficial, especially when a client rings up with an urgent request for work that needs to be completed at the last minute.
The dependent dependant
Dependent or dependant? They sound and look similar, but their meanings are different, so how do you know which one to use?
It’s easy to remember the apostrophe and its uses
An advert I saw recently referred to a hairdressing salon and "it's high standards". It should not have used the apostrophe. When do you use the apostrophe?
Don’t punctuate just in case you need to
Often I find that some writers create confusion among their readers by introducing unnecessary punctuation into their writing.
The key to good copy is in relationships
Because of the complexity of the copywriting project, we felt that a face-to-face meeting would help us to understand fully the client's objectives.