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Copywriting

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What is the best way to emphasise a point in writing? One of the easiest ways is to use CAPITALS, but they are not necessarily as effective as using bold or italic type

Copywriting

What’s in a compliment?

Compliment or complement? They sound the same and look similar, but their meanings are different, so how do you know which one to use?

Copywriting | Proofreading

Taking PR opportunities

Ever thought of writing an article? Everybody seems to be doing it. Only, not all articles are worth reading.

Copywriting | Public Relations

Busy in Autumn

One of the paradoxes about being a professional copywriter is that, while it should be easy to keep writing a regular weblog, there is little time when you're writing for clients.

Copywriting | News

Honesty in business writing

Let's be honest: everything written in business aims to increase sales in some way, whether it's a press release, white paper, job advert or report.

Copywriting

What is English?

Recently, we've been working for several clients who have widely differing views of the English language as used in business.

Copywriting | Proofreading

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