Public sector dehumanising language
Many councils and public sector organisations trot out the old cliché that 'our people are our most valuable asset'. Well, if that's true, treat them like people and show them some respect when talking about them.
More words are not any easier to understand
There is a temptation, especially when an argument is a bit shaky and there is not sufficient evidence to back a point, to write more words in the hope that repeating it will convince the reader.
Too much to handle?
The most important aspect of all marketing and communications is to do them regularly, even if only in small doses.
Checking your content
Few people like checking documents. If something's been a battle to get finished, you probably just want to see it out the door.
Does anyone know what you do?
Few job titles describe what a person does accurately. This isn't helpful when people ask what you do and want a one word answer.
