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Write clearly to avoid the reality gap

Sometimes we can spend too much time worrying about the latest Google update, smartphone or OS version and forget that effective communication – for that’s what all these tools are there to support – often needs to be clear and simple. This runs throughout our lives, as I found when ...

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Communicating | Copywriting

What happens when you don’t proofread?

Publishing and marketing move at such a speed that often there’s no time for proofreading. Even if you don’t worry about commas in the right place or correct use of apostrophes, proofreading ensures that basic information is correct. This is what happened in several cases where text was not proofread ...

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Proofreading

It’s not what you want to hear

When producing promotional material, it's best to consider what customers find exciting rather than what interests us.

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Communicating |

Starting conversations

So much can start with a conversation. In fact, no business can survive without conversations to communicate with its suppliers, employees and customers. Communication is the basis of all business. Whatever your business does, you have to communicate with banks or lenders to obtain finance, with staff to enable your ...

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Communicating |

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